JONES J <br/><br/>
WHATS IN A BRAND ? - BUILDING BRAND EQUITY THROUGH ADVERTISING 

 - 1 
 -  T  M H PUB. CO. NEW DELHI 110008 
 - 335 
<br/><br/> Paper Back 
<br/><br/> Reference Copy 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8