GUPTA A S <br/><br/>
ADVERTISING AND PROMOTIONS - CONCEPTS AND STRATEGIES 

 - 3 
 -  EVEREST PUB. HOUSE, PUNE  
 - 407 
<br/><br/> Paper Back 
<br/><br/> Text Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1