MURTHY S.N./BHOJANNA U <br/><br/>
ADVERTISING -AN IMC PERSPECTIVE 

 - 2 
 -  EXCEL BOOKS NEW DELHI 
 - 458 
<br/><br/> Paper Back 
<br/><br/> Text Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1