BATRA R. AND MYERS J.G. <br/><br/>
ADVERTISING MANAGEMENT/  Textual Documents 

 - 01-01-1998. 
 -  PRENTICE HALL OF INDIA, NEW DELHI 
 - XVII/754 
<br/><br/> 4899 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT INFORMATION SYSTEMS (T.E.-II) 
<br/><br/><label>Dewey Class. No.: </label>658.19  / BAT/MYE