"STANTION W J.,ETZEL M. J.,WALKAR B. J." FUNDAMENTALS OF MARKETING - 10 - NEW YORK MCGRAW- HILL INC. 1994 - NULL ISBN: O-07-115561-8 Subjects--Topical Terms: "MARKEETING,ENVIRONMENT,MAKE THE DECISION" Dewey Class. No.: 658.8 STA.