TY - BOOK AU - "STANTION W J.,ETZEL M. J.,WALKAR B. J." TI - FUNDAMENTALS OF MARKETING SN - O-07-115561-8 U1 - 658.8 STA. PY - 1994/// CY - NEW YORK PB - MCGRAW- HILL INC. KW - "MARKEETING,ENVIRONMENT,MAKE THE DECISION" ER -