"NASH E. L.," <br/><br/>
THE DIRECT MARECT HANDBOOK 

 - 0 
 - NEW YORK  MCGRAW HILL BOOK COMPANY  1998 
 - XXIII+946 
<br/><br/><label>ISBN: </label>0-07-046017-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"MANAGEMENT,MARKETING MANAGEMENT"
<br/><br/><label>Dewey Class. No.: </label>658.8 NAS.