TY  - BOOK
AU  - "NASH E. L.,"
TI  - THE DIRECT MARECT HANDBOOK
SN  - 0-07-046017-5
U1  - 658.8 NAS. 
PY  - 1998///
CY  - NEW YORK
PB  - MCGRAW HILL BOOK COMPANY
KW  - "MANAGEMENT,MARKETING MANAGEMENT"
ER  -