TY  - BOOK
AU  - "SAXENA R,"
TI  - MARKETING MANAGEMENT
SN  - 0-07-463362-7
U1  - 658.8 SAX 
PY  - 1998///
CY  - NEW DELHI
PB  - TATA MCGRAW-HILL PUBLISHING LIMITED
KW  - "MANAGEMENT,MARKETING MANAGEMENT,PLANNING"
ER  -