TY - BOOK AU - "BHATIA B. S.,BATRA G. S.," TI - MODERN MARKETING MANAGEMENT SN - 81-7100-958-1 U1 - 658.8 BHA. PY - 2000/// CY - NEW DELHI PB - DEEP AND DEEP PUBLICATIONS LTD. KW - "MANAGEMENT,MARKETING MANAGEMENT,SHARE MARKET" ER -