"JEANNET J.,HENNESSEY H. D.," GLOBAL MARKETING STRATEGIES - 2 - MUMBAI JAICO PUBLISHING HOUSE 1999 - NULL ISBN: 81-7224-816-4 Subjects--Topical Terms: "MANAGEMENT,MARKETING MANAGEMENT,GLOBAL MARKETING,CULTURALAND SOCIAL FORCES" Dewey Class. No.: 658.8 JEA.