TY  - BOOK
AU  - "MOHAN M.,"
TI  - ADVERTISING MANAGEMENT: CONCEPTS AND CASES
SN  - 0-07-451780-5
U1  - 659.1 MOH. 
PY  - 1998///
CY  - NEW DELHI
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - "MANAGEMENT,ADVERTISING,ROLE,BENEFITS,PROCESS,STRATEGY,MEDIA,METHODS"
ER  -