"MOHAN M.," <br/><br/>
ADVERTISING MANAGEMENT: CONCEPTS AND CASES 

 - 25 
 - NEW DELHI  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  1998 
 - NULL 
<br/><br/><label>ISBN: </label>0-07-451780-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"MANAGEMENT,ADVERTISING,ROLE,BENEFITS,PROCESS,STRATEGY,MEDIA,METHODS"
<br/><br/><label>Dewey Class. No.: </label>659.1 MOH.