SERVICE MARKETING - "RUST R . T .,ZAHORIK A . J .,KEININFHAM T . L ." (NEW YORK "AN IMPRINT OF ADDISON WESLLYLONGMAN,INC .", 1999)
Keywords: "MANAGEMENT,MARKETING MANAGEMENT,SERVICE MARKETING,NATURE OF DEMAND FOR SERVICES,FOCUSING AND POSITING,METHODS OF LISTENING TO CUSTOMER"