TY  - BOOK
AU  - "RUST R . T .,ZAHORIK A . J .,KEININFHAM T . L ."
TI  - SERVICE MARKETING
SN  - 0-321-05591-8
U1  - 658.8 RUS 
PY  - 1999///
CY  - NEW YORK
PB  - "AN IMPRINT OF ADDISON WESLLYLONGMAN,INC ."
KW  - "MANAGEMENT,MARKETING MANAGEMENT,SERVICE MARKETING,NATURE OF DEMAND FOR SERVICES,FOCUSING AND POSITING,METHODS OF LISTENING TO CUSTOMER"
ER  -