"WOODRUFFE HELEN .," SERVICES MARKETING - 0 - DELHI MACMILLAN INDIA LTD 1997 - 307 ISBN: 0333-93080-0 Subjects--Topical Terms: "MANAGEMENT,MARKETING MANAGEMENT,SERVICES MARKETING,ORGANISATION SERVICE MARKETING,PRICING SERVICE,CHARITIES MARKETING" Dewey Class. No.: 658.8 WOO