TY  - BOOK
AU  - "DHOLAKIA NIKHILESH .,KUURANA RAKESH .,BHANDARI LABHHI ."
TI  - MARKETING MANAGEMENT CASES AND CONCEPTS
SN  - 0333-90275-0
U1  - 658.8 DHO/KHU 
PY  - 1998///
CY  - DELHI
PB  - MACMILLAN INDIA LIMITED
KW  - "MANAGEMENT,MARKETING MANAGEMENT,MARKET STGMENTATION,DEMAND FORECASTING,PRICING DESISIONS,MARKETING RESEARCH"
ER  -