"KONIKOW R . B .," SALES PROMOTION DESIGN:A COLLECTION OF AWARD WINNING CAMPAIGNS - 0 - NEW YORK RIZZOLI INTERNATIONAL PUBLICATIONS INC. 1990 - 253 ISBN: 0-86636-112-X Subjects--Topical Terms: "MANAGEMENT,MARKETING MANAGEMENT,SALES MARKETING,CONSUMER" Dewey Class. No.: 658.82 KON.