TY  - BOOK
AU  - "KULKARNI M . V .,"
TI  - ADVERTISING MANAGEMENT:MARKETING COMMUNICATION AND PROMOTION
SN  - 81-7660-047-4
U1  - 658.8 KUL. 
PY  - 2000///
CY  - PUNE
PB  - EVEREST PUBLISHING HOUSE
KW  - "MANAGEMENT,ADVERTISING,COMMUNICATION,BANKING"
ER  -