TY - BOOK AU - "WOODRUFFE HELEN .," TI - SERVICES MARKETING SN - 0333-93080-0 U1 - 658.8 WOO PY - 1997/// CY - DELHI PB - MACMILLAN INDIA LTD KW - "MANAGEMENT,MARKETING MANAGEMENT,SERVICES MARKETING,ORGANISATION SERVICE MARKETING,PRICING SERVICE,CHARITIES MARKETING" ER -