"BOYD H.W.,WASTFAL RALPH.,STASCH S.F." MARKETING RESEARCH:TEXT AND CASES - 7 - DELHI ALL INDIA TRAVELLER BOOK SELLER PUBLISHER 1996 - NULL ISBN: 81-85386-16-1 Subjects--Topical Terms: "MANAGEMENT,MARKETING MANAGEMENT,MARKETING RESEARCH" Dewey Class. No.: 658.83 BOY. AND RAL. AND