TY - BOOK AU - "BOYD H.W.,WASTFAL RALPH.,STASCH S.F." TI - MARKETING RESEARCH:TEXT AND CASES SN - 81-85386-16-1 U1 - 658.83 BOY. AND RAL. AND PY - 1996/// CY - DELHI PB - ALL INDIA TRAVELLER BOOK SELLER PUBLISHER KW - "MANAGEMENT,MARKETING MANAGEMENT,MARKETING RESEARCH" ER -