TY  - BOOK
AU  - "BHAMBRA A.S.,"
TI  - HANDBOOK OF EFFECTIVE MARKETING RESEARCH
SN  - 81-87317-32-9
U1  - 658.83 BHA. 
PY  - 1999///
CY  - NEW DELHI
PB  - RAJAT PUBLICATIONS
KW  - "MANAGEMENT,MARKETING MANAGEMENT,MARKETING RESEARCH"
ER  -