TY  - BOOK
AU  - "CZINKOTA M.R.,KOTABLE MASAAKI.,MERCER DAVID."
TI  - MARKETING MANAGEMENT
SN  - 1-55786-694-5
U1  - 658.8 CZI 
PY  - 1997///
CY  - OXFORD
PB  - BLACKWELL PUBLISHERS LTD.
KW  - "MANAGEMENT,MARKETING MANAGEMENT"
ER  -