TY  - BOOK
AU  - "KOTLER P .,"
TI  - MARKETING MANAGEMENT
SN  - 81-203-1609-6
U1  - 658.8 KOT. 
PY  - 2001///
CY  - NEW DELHI
PB  - PRENTICE HALL OF INDIA PRIVATE LIMITED
KW  - "MANAGEMENT,MARKETING MANAGEMENT,MARKETING STRATEGIES,MARKETING PROGRAMS"
ER  -