TY  - BOOK
AU  - "KOTLER P.,"
TI  - PRINCIPLES OF MARKETING
SN  - 81-203-1490-5
U1  - 658.8 KOT. 
PY  - 1999///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PRIVATE LIMITED
KW  - "MANAGEMENT,MARKETING MANAGEMENT"
ER  -