TY  - BOOK
AU  - "DIWAN J. M.,"
TI  - MARKETING MANAGEMENT:CONCEPTS AND ISSSUES
SN  - 81-7169-569-8
U1  - 658.8 DIW. 
PY  - 1999///
CY  - NEW DELHI
PB  - COMMONWEALTH PUBLISHERS
KW  - "MANAGEMENT,MARKETING MANAGEMENT"
ER  -