"CHATURVEDI MUKESH.," <br/><br/>
DIRECT MARKETING:CONCEPTS AND CASES 

 - 0 
 - NEW DELHI  EXCEL BOOKS  2000 
 - 589 
<br/><br/><label>ISBN: </label>81-7446-198-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"MANAGEMENT,MARKETING MANAGEMENT"
<br/><br/><label>Dewey Class. No.: </label>658.8 CHA.