TY  - BOOK
AU  - "CHATURVEDI MUKESH.,"
TI  - DIRECT MARKETING:CONCEPTS AND CASES
SN  - 81-7446-198-1
U1  - 658.8 CHA. 
PY  - 2000///
CY  - NEW DELHI
PB  - EXCEL BOOKS
KW  - "MANAGEMENT,MARKETING MANAGEMENT"
ER  -