TY  - BOOK
AU  - "RUST R. T.,ZAHORIK A. J.,KEININGHAM T. L."
TI  - SERVICE MARKETING
SN  - 0-321-05591-8
U1  - 658.8 RUT. AND ZAH. 
PY  - 1999///
CY  - NEW YORK
PB  - AN IMPRINT OF ADDISON WESLEY PUBLISHER
KW  - "MANAGEMENT,MARKETING,SERVICE MARKETING"
ER  -