TY  - BOOK
AU  - "GHOSH B.,"
TI  - FUNDAMENTAL OF MARKETING MANAGEMENT
SN  - NULL
U1  - 658. GHO. 
PY  - 2001///
CY  - CALCUTTA
PB  - BOOKS AND ALLIED (P) LTD.
KW  - "MANAGEMENT,MARKETING MANAGEMENT,MARKETING RESEARCH,ADVERTISING"
ER  -