TY - BOOK AU - BERRY M. J. A. . AU - LINOFF G. S. TI - MASTERING DATA MINING THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT SN - 9971-51-369-2 U1 - 005.74 PB - JOHN WILEY AND SONS INC. NEW YORK KW - DATABASE MANAGEMENT SYSTEMS(T.E) N1 - 11626 ER -