TY  - BOOK
AU  - Kotler P.,.
AU  - Kotler K.,
TI  - Marketing Management 15th ed
SN  - 9789332557185
U1  - 658.8 
PY  - 2016/// (c) 3rd rp 2018
CY  - Noida
PB  - Pearson Education
KW  - Management Information Systems
ER  -