Kotler Philip <br/><br/>
Marketing Management 

 - 13th Ed 
 - New Delhi  Pearson Education  2008 
 - 647pgs 
<br/><br/><label>ISBN: </label>81-317-1683-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>657  / PHI