MITTAL (Arun) <br/><br/>
Advertising and Sales Promotion (Integrated Marketing Communication): Text and Cases  Textual Document 

 - 1st 
 -  Wisdom Publications New Delhi  2008 
 - 536 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>659.1