BATRA (R)/ MYERS (J.G.)/ AAKER (D.A.) <br/><br/>
Advertising Management  Textual Document 

 - 3rd  
 -  Prentice Hall of India New Delhi  1989 
 - XIII,754 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>659.1