000 00363nam a2200121Ia 4500
008 231228s1998 xx 000 0 und d
041 _aeng
082 _a659.10722
_bMOH
100 _aMOHAN (Manendra)
245 _aAdvertising Management Concepts and Cases
260 _aNew Delhi
_bTata McGraw-Hil Publication Company Limited . Delhi
_c1998
300 _axi, 418
999 _c1081802
_d1081802