000 00359nam a2200121Ia 4500
008 231228s2003 xx 000 0 und d
041 _aeng
082 _a659.10722
_bMOH
100 _aMOHAN (Manendra)
245 _aAdvertising Management Concepts and Cases
260 _aNew Delhi
_bTata McGraw-Hil Publication Company Limited . Delhi
_c2003
300 _a763
999 _c1087717
_d1087717