000 00388nam a2200133Ia 4500
008 231229s2011 xx 000 0 und d
041 _aeng
082 _a659.1
_bMOH
100 _aMOHAN (Manendra)
245 _aAdvertising Management: Concepts and Cases
250 _a32nd Rep.
260 _aNew Delhi
_bTata McGraw-Hil Publication Company Limited . Delhi
_c2011
300 _aviii, 418
999 _c1111258
_d1111258