000 00404nam a2200133Ia 4500
008 231229s2013 xx 000 0 und d
041 _aeng
082 _a659.1
_bCLO
100 _aCLOW (Kenneth E.)/ BAACK (Donald)
245 _aIntegrated Advertising, Promotion and Marketing Communications
250 _a4th
260 _aNew Delhi
_bPearson Education Delhi, Harlow, Singapore
_c2013
300 _a478
999 _c1111743
_d1111743