000 00308pam a2200133 a 4500
020 _c
041 _h
082 _a658.827
_bHAT
100 _aMary Jo Hatch.
245 _aTaking Brand Initiative
_hTextual Documents
260 _a[s.l]:
_bJossey Bass,
_c2008.
300 _a266:
_bpaper.
930 _a5002
999 _c238792
_d238792