000 00411pam a2200145 a 4500
020 _a8189547429
_c
040 _aMSUB_390002
041 _aeng
100 _aMittal, Arun
_eAuthor
245 _aAdvertising and sales promotion
_bintegrated marketing communication
_cArun Mittal
_hPaper
260 _aNew Delhi
_bWisdom Publication
_c2008
300 _avii,533
_c29x17cms
365 _aINR 290.00
_ePB
930 _a8360
999 _c85268
_d85268