000 00298nam a2200121Ia 4500
008 231219s9999 xx 000 0 und d
041 _aeng
082 _a658.827
100 _aDavid A.Aaker
245 _aManaging Brand Equity
260 _bThe Free Press ,NewYork /London
650 _aManagement
999 _c979158
_d979158