LAL (Rajiv)/ QUELCH (John A.)/ RANGAN (Kasturi V.), . (2010). Marketing Management: Text and Cases. New Delhi: Tata McGraw-Hil Publication Company Limited . Delhi.
LAL (Rajiv)/ QUELCH (John A.)/ RANGAN (Kasturi V.), . 2010. Marketing Management: Text and Cases. New Delhi: Tata McGraw-Hil Publication Company Limited . Delhi.
LAL (Rajiv)/ QUELCH (John A.)/ RANGAN (Kasturi V.), . Marketing Management: Text and Cases. New Delhi: Tata McGraw-Hil Publication Company Limited . Delhi. 2010.
