Marketing Metrics: The Definitve Guide to Measuring Marketing Performance

FARRIS (Paul W.)/ BENDLE (Neil T.)

Marketing Metrics: The Definitve Guide to Measuring Marketing Performance - 2nd - New Delhi Pearson Education Delhi, Harlow, Singapore 2011 - vii, 414

Dewey Class. No.: 658.8 / FAR

Marketing Metrics: The Definitve Guide to Measuring Marketing Performance

APA

FARRIS (Paul W.)/ BENDLE (Neil T.), . (2011). Marketing Metrics: The Definitve Guide to Measuring Marketing Performance. New Delhi: Pearson Education Delhi, Harlow, Singapore.

Chicago

FARRIS (Paul W.)/ BENDLE (Neil T.), . 2011. Marketing Metrics: The Definitve Guide to Measuring Marketing Performance. New Delhi: Pearson Education Delhi, Harlow, Singapore.

Harvard

FARRIS (Paul W.)/ BENDLE (Neil T.), . (2011). Marketing Metrics: The Definitve Guide to Measuring Marketing Performance. New Delhi: Pearson Education Delhi, Harlow, Singapore.

MLA

FARRIS (Paul W.)/ BENDLE (Neil T.), . Marketing Metrics: The Definitve Guide to Measuring Marketing Performance. New Delhi: Pearson Education Delhi, Harlow, Singapore. 2011.

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