Strategic Brand Management Building, Measuring and Managing Brand Equity

KELLER (Kevin Lane)

Strategic Brand Management Building, Measuring and Managing Brand Equity - 2nd - New Delhi Pearson Education Delhi, Harlow, Singapore 2005 - 816

Dewey Class. No.: 658.8` 27 / KEL

Strategic Brand Management Building, Measuring and Managing Brand Equity

APA

KELLER (Kevin Lane), . (2005). Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.

Chicago

KELLER (Kevin Lane), . 2005. Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.

Harvard

KELLER (Kevin Lane), . (2005). Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.

MLA

KELLER (Kevin Lane), . Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore. 2005.

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