Strategic Brand Management Building, Measuring and Managing Brand Equity

KELLER (Kevin Lane)

Strategic Brand Management Building, Measuring and Managing Brand Equity - 3rd - New Delhi Pearson Education Delhi, Harlow, Singapore 2009 - 714

Dewey Class. No.: 658.8` 27 / KEL

Strategic Brand Management Building, Measuring and Managing Brand Equity

APA

KELLER (Kevin Lane), . (2009). Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.

Chicago

KELLER (Kevin Lane), . 2009. Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.

Harvard

KELLER (Kevin Lane), . (2009). Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.

MLA

KELLER (Kevin Lane), . Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore. 2009.

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