PILLAI (R.S.N.)/ BAGAVATHI, . (2010). Marketing Management. New Delhi: S.Chand and Company Ltd. New Delhi.
PILLAI (R.S.N.)/ BAGAVATHI, . 2010. Marketing Management. New Delhi: S.Chand and Company Ltd. New Delhi.
PILLAI (R.S.N.)/ BAGAVATHI, . Marketing Management. New Delhi: S.Chand and Company Ltd. New Delhi. 2010.