BOWERSOX (Donald J.)/ COOPER (Bixby M.), . (2008). Strategic Marketing Channel Management. New Delhi: Tata McGraw-Hil Publication Company Limited . Delhi.
BOWERSOX (Donald J.)/ COOPER (Bixby M.), . 2008. Strategic Marketing Channel Management. New Delhi: Tata McGraw-Hil Publication Company Limited . Delhi.
BOWERSOX (Donald J.)/ COOPER (Bixby M.), . Strategic Marketing Channel Management. New Delhi: Tata McGraw-Hil Publication Company Limited . Delhi. 2008.