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SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

ZEITHAML VALARIE.A

SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 8th ed - NEW DELHI MCGRAW HILL EDUCATION PVT,LTD 2025 - P.B,XXXII,615

ISBN: 978-93-6444-955-7

Subjects--Topical Terms:
MBA

Dewey Class. No.: 658.812/ZEI

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